© 2019 SOCi®, Inc. All Rights Reserved
L E T ' S C E L E B R A T E
The top brands setting the standard for localized social marketing success across the franchise marketing industry were announced on June 27, 2019 at the LSM Benchmark Awards Breakfast held in New Yor City.
P R E S E N T E D B Y
SOCi is the leading social media marketing and reputation management platform for Multi-location businesses. With a dual focus on protecting the brand while empowering local agents/franchisees, SOCi has developed more than a dozen marketing tools as well as unique multi-layered permission systems, workflows and approval solutions to help brands succeed in social media and reputation from corporate to the local business.
The Local Search Association (LSA) is a not-for-profit industry association of media companies, agencies and technology providers who help businesses market to local consumers. LSA has about 300 members in 20 countries and the Association helps these members realize the power of local marketing and commerce through conferences, consulting, insights, advocacy and more.
WHY BUSINESSES NEED A BENCHMARK FOR LOCALIZED SOCIAL MARKETING
When done effectively, localized social marketing or LSM can propel brands to the top of organic search results, build and maintain a highly engaged base of loyal customers and drive increased traffic and sales to local businesses. In fact, localized social marketing is the largest untapped opportunity in the Franchise Marketing space today –and the main reason why this type of research is so important.
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A B O U T T H E L S M B E N C H M A R K
L E A D I N G B R A N D S B Y C A T E G O R Y
BUSINESS SERVICES
The UPS Store
HOME SERVICES
Chem-Dry
Mosquito Joe
REAL ESTATE
Keller Williams Realty
RETAIL, CONVENIENCE
uBreakiFix
RETAIL, GENERAL
Ace Hardware
Budget Blinds
Edible Arrangements
AUTO PARTS & SERVICES
Valvoline Instant Oil Change
FOOD & BEVERAGE
McAlisters Deli
HOTELS
Courtyard by Marriott
Holiday Inn Express
PERSONAL CARE SERVICES
The Camp Transformation Center
EDUCATION
The Learning Experience Academy of Early Education
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T O P 1 0 B R A N D S - O V E R A L L
The Localized Social Marketing Benchmark Report (LSM Benchmark Report) is a collaborative research project conducted by the Local Search Association, the leading global association helping marketers and agencies realize the full potential in localized marketing and SOCi, Inc., the leading platform for social and reputation management for multi-location brands.
The research examines the top franchise marketing brands on their performance in localized social marketing in three key areas: the brands’ localized presence, customer care (in the form of local ratings and reviews), and local community engagement.
These are the essential components of an effective marketing strategy for multi-location businesses in today’s digital age considering:
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HOW THE RESEARCH WAS CONDUCTED
The 2019 LSM Benchmark research studied a total of 163 Franchise brands (a combination of the top 100 largest brands by Franchising Times and the 100 fastest growing brands based on Entrepreneur’s List) – ranking each on a 100-point scale. Scoring was determined by examining a random selection of 100 locations for each brand on localized presence, care and engagement on top platforms including Google My Business, Facebook and Yelp. The result is a clear understanding of what success looks like (or benchmark) in LSM for the Franchise Marketing category overall and by specific industry.
The Social Media Benchmark Report was officially released on June 27.
To download the full report, visit www.lsmbenchmark.com.
Based on the LSM Benchmark Research, the top 10 brands in localized social marketing are growing
3X’s their category peers based on a 5-year trend of each brands revenue growth rate!
163
FRANCHISE BRANDS
16,000
INDIVIDUAL LOCATIONS
50,000
LOCAL PAGES